Tag Archives: Aspen Skiing Company

Base Village Plaza Renderings-Elevations.Feb 2017

It’s Happening — New Development in Snowmass

The ink now dry on the deed, East West Partners and Aspen Skiing Company are well down the line with their plans for the completion of the next phase of Base Village in Snowmass. John Calhoun, director of sales and marketing for East West, met with our office recently and assured us that the day after the ski season ends on April 17, we’ll definitely see at least a “dude with a shovel” out on the gondola plaza, soon to be followed by a huge construction crew getting started on four different projects. By summer, big cranes will be visible from throughout the Village; and, by fall, we’ll see all the buildings going vertical. Certainly, by next ski season, our visitors will be well aware that this long-delayed development is back on track. Continue reading

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Tidbits: Aspen/Snowmass New Year’s News

As we turn the corner into 2017, it’s worth highlighting some good news that’s emerged of late in Aspen/Snowmass. Here are a few stories —  about Base Village, the local market, Tesla, and new retail and dining options, that we find interesting. Continue reading

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An artist's rendering of a completed Snowmass Base Village.

Base Village Approvals Good for Market, Study Shows

If history repeats itself, the Snowmass real estate market should react favorably to the recent approval of Base Village, according to a study conducted by broker Tara Turner of Berkshire Hathaway Home Services Aspen Snowmass Properties.

For years, the sluggishness in the Snowmass market has been attributed to the stalled Base Village, the 1.1 million sq ft mixed-use project that abruptly halted construction in 2009. It’s something Tara says she’s been telling her clients for so long she started to wonder if she could prove it.

So she did Continue reading

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SkiCo’s New Marketing Campaign: Mind, Body, Spirit, and Millennials

It may be Indian summer in Aspen/Snowmass, but the kickoff to the ski season for anyone in the industry is traditionally September, when the ski films start rolling out, buyers’ gear guides appear on magazine racks, and early ski pass purchase deadlines loom. Here in Aspen, the Aspen Skiing Company is hosting job fairs and the annual ski industry summit called The Meeting in a couple weeks. And for those interested in the company’s branding and messaging (there are plenty), SkiCo unveiled its new marketing campaign at a recent luncheon co-sponsored with the Aspen Chamber Resort Association, during which the increasing importance of the millennial market was explored in depth. Continue reading

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view from 1A

On Lift 1A and the World Cup Controversy

Fresh from the alpine skiing World Cup Finals in Meribel, France, Aspen Skiing Co. officials have plenty to chew on in terms of what it takes to put on such a major event.

When Aspen was awarded the World Cup Finals for March 2017 — an event that encompasses nine races in five days and crowns the overall season champions — it was a bit of a surprise. Previously, only Vail had succeeded in a bid to bring the event to North American snow. But, with some questions about the adequacy of Aspen’s venue and infrastructure, Skico is under pressure to commit to improvements in the Lift 1A/Shadow Mountain area by the time the FIS (International Ski Federation) meets to finalize its calendar in early June. Continue reading

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AjaxGondola 11-26-14

TIDBITS: Ski Season, World Cup, & Hotel Jerome Anniversary Party

Aspen Mountain is open, the fastest ladies in the world are in town, and the event season kicks off with a special anniversary party at our favorite historic hotel. We love the excitement and anticipation winter brings — as if the snow-covered landscape allows you to see everything with fresh eyes — and we are thankful for being able to enjoy another season in this special place. Here’s more on what’s going on: Continue reading

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snow fall colors pano DA

Winter is Coming: Why You Should Be Excited

The snowflakes fell soft and thick the first day of October, some of them as big as golf balls. The first in-town snow of the year always generates enthusiasm and dismay in Aspen (depending on what your seasonal preference is) — but we’d like to think there’s more excitement than anything else, or else we wouldn’t be able to call ourselves a ski town. While still in full fall glory, Aspen/Snowmass saw a dusting of new snow earlier this week on Bell Mountain and a blanketing of the upper slopes of Snowmass. Last week’s Indian summer turned this week to prime pre-winter conditions: freezing overnight temperatures and a series of little storms that got colder and dealt more and more precipitation, first rain, then snow. Even as bouts of sunny, warm weather will almost certainly return throughout the fall, we are undoubtedly on the path to winter.

Here, then, are four reasons to get excited about winter, and what you need to know to prepare for the season — along with a few shots of this week’s weather. (You can also keep an eye on conditions via live Roundshot (360-degree) cameras atop all four ski mountains.) Continue reading

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This site map shows where the Aspen Skiing Company's proposed buildings would have been in relation to the rest of Base Village.

Snowmass Limelight Is Back

A proposal for a Limelight hotel in Snowmass has been revived, after the Aspen Skiing Company signed a contract last week with Related Colorado to buy a parcel in Base Village to develop. But the proposal — nearly identical to the first iteration that began town review last fall and was scuttled in March due to uncertainty surrounding Base Village completion — is caught up in a debate about Related’s vesting rights and the broader question of whether the company will do right by the community with its plans to finish Base Village.

We spoke to Aspen Skiing Company’s Mike Kaplan and Don Schuster to find out more about the Snowmass Limelight, why the company decided to resurrect it, and why they feel it’s good for Snowmass. Continue reading

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Talking Guest Experience with Limelight GM Richard Stettner

There’s been intense focus on Aspen lodging lately, with the Aspen City Council considering code changes to incentivize upgrades for small and mid-sized lodges — amid the ongoing debate of what it might take to retain moderately priced lodging options within a marketplace that has been losing its small lodges at a rapid pace for the past 20 years.

Lost in the discussion of building heights and free-market square footage allowances, however, are the intangibles of what makes a successful lodge — and a successful resort. One of those — a major one, hospitality experts agree — is the guest experience. We asked Richard Stettner, general manager of the Limelight Hotel, about what makes the Limelight successful (Expedia named it the top hotel in the country last year), and how the guest experience plays into that. Continue reading

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Pass lead image

TIDBITS: Skiing Again!, Lodge Incentive Update, and Base Village Planning Underway

Just when we thought we were moving toward summer, skiing and riding are back in the picture, with the opening of the road to Independence Pass and the reopening of Aspen Mountain for snow sliding, in addition to summer operations. In Aspen, lodging incentives are once again in the news and in Snowmass, Base Village is in the public eye. Read on … Continue reading

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