Monthly Archives: September 2015

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SkiCo’s New Marketing Campaign: Mind, Body, Spirit, and Millennials

It may be Indian summer in Aspen/Snowmass, but the kickoff to the ski season for anyone in the industry is traditionally September, when the ski films start rolling out, buyers’ gear guides appear on magazine racks, and early ski pass purchase deadlines loom. Here in Aspen, the Aspen Skiing Company is hosting job fairs and the annual ski industry summit called The Meeting in a couple weeks. And for those interested in the company’s branding and messaging (there are plenty), SkiCo unveiled its new marketing campaign at a recent luncheon co-sponsored with the Aspen Chamber Resort Association, during which the increasing importance of the millennial market was explored in depth. Continue reading

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Aspen Office

Announcing Our Forthcoming Affiliation with BERKSHIRE HATHAWAY HomeServices

After 21 years in business, things are changing a little bit around here.

Aspen Snowmass Properties | BJ Adams and Company is proud and excited to announce our forthcoming affiliation with BERKSHIRE HATHAWAY HomeServices. (Yes, that’s right, we’re doing business with Warren Buffett! Well, indirectly.)

So how did we get here and, more importantly, how will this affect our clients? Continue reading

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BJ kids

How Aspen Kids Become World-Class Citizens

They’re driven and confident and they’re shooting for the stars. They’re young and have their whole lives ahead of them, yet they already know who they are and what they want to do.

They’re our kids — children of the BJ Adams and Company family — and they are the ideal ambassadors for the exceptional community that helped them become who they are. Highlighted below are five local kids (and some siblings) who are a product of a place with an exceptional education system, a tremendous wealth of recreational and cultural activities, the best and most qualified mentors in any given field, and most importantly, a very involved and nurturing community — including, of course, mom and dad.

Continue reading

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